Isn’t this just giving away all of my secrets?

Isn’t this just giving away all of my secrets?Several weeks ago, I encountered an interesting post on a Facebook group for event vendors and planners. One of the participants in the group posted:

“For all of the event planners in the group… do you tag your vendors when you share about your events on social media? Isn’t that just giving away all of your secrets?”

I was completely taken aback. This is so diametrically opposed to my professional approach.

If vendors bring the magic, why do I need an event planner?

A great event planner is like a superhero (it’s true!) but one of our superpowers is choosing amazing vendors. 

So you might be asking yourself, if the magic of the event comes from the vendors, why do I need an event planner? Read More

Israel is Not Second Best… Anymore

Remember the days when anything Israeli was considered second rate? Restaurants were inferior, homes were inferior, clothing was inferior, heck – even toilet paper was inferior.

Glamorous events in IsraelThe fast-growing trend for Jews living abroad to hold their family events here in Israel, is one sign of many that that “inferiority” is simply no longer the case. People choose to marry in Israel for many reasons, and not just for the special holiness only found here.

There was a time when families and young couples chose to get married in Israel knowing that their event would be less elegant, a less “regal affair”, and were told to simply count their blessings and enjoy the holy atmosphere. What we used to have to “sacrifice” in terms of style and class by having an event in Israel is simply not true anymore.

There is an unbelievably high caliber of hotels, designers, chefs, gown designers, even makeup artists available today that were not available as recently as ten years ago.  And the level is ever rising, even surpassing those abroad. Events in Israel are coming into their own, with their unique style and endless possibilities.

Israel has become a veritable culinary ‘light unto the nations’. Israelis have known this for a long time, and now the world has finally realized it too, thanks to the many internationally bestselling Israeli cookbooks and award-winning Israeli restaurants.

Israeli wedding dress designers are taking over Bridal Fashion shows worldwide with their stunning collections.Read More

The Event Planner Culture Melder

The Event Planner Culture Melder | A to Z Events Israel Blog“Event Planner” may be a somewhat misleading title.

Of course I’m the one hustling behind the scenes making sure what you see is your beautiful, shiny, magical celebration, and that you remain blissfully unaware that the florist was late, that I had to stitch up a seam on a bridesmaid’s dress, or that the tables were not set up according to the original plan. I am there to take care of it all so it’s not even on your radar and you can enjoy your day.

I can see how you would think that that’s the biggest part of what I do.  However, if I were to add a secondary job title I think it would be “culture melder.” People come to me from all over the world to join together in Israel to celebrate their marriage and I am the one who bridges the cultural gaps between two spouses-to-be, two families, and even between children and their parents.

Mix and match as you like, I have seen it all: South American and Dutch, Israeli and American, Cuban and Moroccan, Russian and Japanese, Australian and Canadian, just for starters. As we know, in this day and age the culture from your country of origin is hardly the only determining factor. Very often the level and style of Jewish observance of the bride and groom reflect very little on how they each grew up. I have planned Modern Orthodox weddings, Chassidish, weddings when one (or both) are converts, baal teshuvas, and combinations of them all, so you can imagine that this is where things can get complicated when it comes to communicating between two families. Read More

Betraying Brides with Bankruptcy

Betraying Brides with Bankruptcy The news has broken this week that the Israeli company “EasyWed” has gone out of business. Declaring bankruptcy, they have shut down their website, closed their offices, erased their Facebook page…. And kept deposit checks. The CEO’s phone has been shut off. While the economic press in Israel is all aflutter, the brides are, well, understandably bereft. For some, it may mean having to cancel all of their wedding plans, as their bookings were all through the site. For some, it will mean starting their new life with financial uncertainty due to the loss this causes them.

It’s tragic for customers whenever any business closes. But there is something particularly depressing about lovebirds losing the wedding of their dreams, and finding out on Chanukah.

EasyWed provided “group rate discounts” and promised brides and grooms a savings of hundreds of shekels by using their site, rather than hiring service providers directly, or using a traditional wedding planner.

While we of course sympathize with the couples who lost a ton of money while planning their dream weddings, we need to think about the huge loss to the vendors as well. While the Hebrew press completely ignored this part of the story, I have spoken to many of the photographers, bands, and other service providers who were in contract with EasyWed, some of whom lost tens of thousands of shekels because the company declared bankruptcy. Read More